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Simple and clear answers to difficult questions about markets and consumers


With 19 years on the market we deeply understand our clients and their consumers
We use of variety of research tools to observe, feel and understand people;
to analyze and interpret data;
to explain, visualize and present results.


Choose your business objective and discover our approach to its solution



Types of research



Olga Yu
Recruitment team leader
St. Petersburg
  • CATI department
    • Victoria Drozdova
      Head of CATI department
      Anna Kobylyanskaya
      Manager of data entry and processing
      Larisa Morozova
      CATI training manager
      Evgenia Novikova
      Deputy Head of CATI department
      Valentina Timofeeva
      Deputy Head of CATI department
      Anastasia Yasavieva
      CATI manager
      Svetlana Yurieva
      CATI manager
  • Support department
    • Polina Guseva

      St. Petersburg
      Tatyana Ivanyuk
      Office manager
      Igor Kerbikov
      IT director
      St. Petersburg
      Sergey Malakhov
      IT manager
      St. Petersburg
      Kira Miklyaeva
      Chief accountant
      St. Petersburg
      Polina Morozova
      Misak Roganian
      Dmitry Rotangov
      IT manager
      Igor Tregulov
      IT manager
      Olga Kozyreva
      Office manager
      St. Petersburg
      Olga Melnikova
      General Manager Assistant
      St. Petersburg
      Maria Snezhko
      Office manager
      St. Petersburg
      Igor Prokopovich
      St. Petersburg
  • facilities


    U&A 2.0

    U&A 2.0 is a comprehensive approach to strategic and segmentation research that allows to collect exhaustive information about the market and the category. U&A 2.0 may include 2-4 research modules.

    Module 1.

    Identifying socio-demographic and core behavioral characteristics of the target audience via representative quantitative research. The recommended data collection method is CATI interviews on a random sample of mobile numbers.

    Module 2.

    Understanding the context of the category and generating hypotheses to be verified at the quantitative phase. Data collection can be carried out using focus groups, individual in-depth interviews or online forum.

    Module 3.

    Studying of consumer behavior and attitudes in the large-scale quantitative survey covering all consumer segments. Data collection can be carried out using face-to-face, online or CATI interviews.

    Module 4.

    Detailed description of key consumer segments for better understanding of their specifics. Data collection can be carried out using focus groups, in-depth interviews, ethnographic visits or mobile diaries.

    OK Simulator

    OK Simulator is a number of techniques and approaches based on Choice-Based Conjoint analysis (CBC) which are perfect for product parameters optimization and price tests. Clients receive a simulator which allows to assess different market scenarios on their own.

    Creative WOK

    Creative WOK is a quick and efficient alternative to the standard creative concept development routine. The research program contains several stages that involve different target audiences (consumers, experts, influencers) and methods (desk research, in-depth interviews, focus groups, workshops). The approach allows to obtain in-depth insights to be used as the basis for the generation of concepts. Consumers’ participation ensures that the concepts are written in a lively style and relevant to the target audience and use its language.

    OK Hybrid

    OK Hybrid is a quantitative research followed by qualitative express research among part of the sample. Quantitative data are enriched with qualitative analysis that helps to address the problem more specifically and offer better-grounded recommendations when completing a wider range of tasks concerning ad, pack or concept tests. Can be carried out as a hall test followed by in-depth interviews on-site, or online interviews followed by an online forum. OK Hybrid is faster and more cost-efficient than standard two-stage research.