PUBLICATIONS

'Beauty at a Reasonable Price. Marketing Strategies on the Cosmetics Market.'
Author: Lyudmila Bogomolova

'Line Extension: Success Strategy or Road to Oblivion?'
Authors: Kirill Burdei, Oleg Dembo

Without Philosophy: St. Petersburg Brewers Make Mistakes They Will Have To Pay For'
Authors: Kirill Burdei, Oleg Dembo

'To Learn Something about the Market, You Need to Know How to Ask: Research Briefs'
Authors: Kirill Burdei, Oleg Dembo

'How to Order Market Research and Not Rob Yourself'
Authors: Kirill Burdei, Oleg Dembo

'How to Choose the 'Right' Name for Your Brand'
Authors: Kirill Burdei, Oleg Dembo

'How to Choose the 'Right' Packaging for Your Product'
Authors: Kirill Burdei, Lyudmila Bogomolova

'Qualitative Advert Creativity Testing'
Author: Lyudmila Bogomolova

Report: 'Price Research in Marketing'
Authors: Lyudmila Bogomolova, Kirill Burdei, Oleg Dembo